I'm Lovin' it!

Okay, so on the extremely RARE occasions that we happen to frequent the local McDonalds, we’re always sure to eye up the Happy meals. They make ya happy dontcha know, with their pretty toys and shiny packaging.


See!? See how pretty this week’s toy was? It’s a cool mini travelling version of a retro classic, Downfall.


Anyway, to steer this post’s topic back on a creative footing I’ll ramble on about McDonald’s branding and insert a few links.

I don't know about the rest of you but I never had a problem with clowns as a child, Ronald McDonald never gave me sleepless nights, but then on the other hand I can totally understand the fear that might be ingrained into a person. They are after all, pretty scary. As advertising campaigns go though, McDonald's primary temptation is today's fast food culture. We turn up, usually by car (although for this visit, we did actually walk.... from the car parked a few furlongs away), we have highly processed food shovelled into our mouths by scary clowns and then we leave. Sorry, no...then we waddle back to our cars - that's if we don't choose drive-thru, in which case our car waddles as we pull away.

Ronald McDonald © McDonald's Corporation - He's just such a Happy Chappy!

No offence to McDonald's intended though, we both appreciated our McDonald's student discount cards and free cheese burger, during our university years. Ahh, happy days, I can just smell the fries right now, can't you?

Image © Kibblesworth Title: The Dangers of McDonalds

"i'm lovin' it is an international branding campaign by McDonald's Corporation. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es."

McDonald's Advertising - Wikipedia